Post by account_disabled on Feb 14, 2024 7:26:26 GMT
We'll see if the X can stay, but the problems over its intellectual property are just the beginning. In addition to making the decision in an apparently arbitrary and impulsive manner, Musk has sacrificed one of the most influential brands of recent decades in the process. Because Twitter has been, on a cultural level, a before and after. Since the arrival of this network, terms such as tweet, tweeter, tweet, thread and retweet have even been coined.
The bird logo was universally recognizable, as Spain Email List was the sound of the tweets. The icon at the start of the app was a bird house. Ending the legacy of this brand, especially without a careful branding study behind it, seems like an irrational decision. Not to mention that he could have combined both names, maintaining the advantages of the inherited image (Twitter X). But, again with Musk, we must take into account the possibility that this risky strategy could be a success.
The truth is that the company has not been economically sustainable for a long time, even before being acquired by the South African tycoon. Since its arrival, instability and changes in the app have been the trend, often focused on monetizing the social network's services. If we add to this the appearance of a powerful alternative by Meta with Threads , the need to reinvent itself was essential.
The bird logo was universally recognizable, as Spain Email List was the sound of the tweets. The icon at the start of the app was a bird house. Ending the legacy of this brand, especially without a careful branding study behind it, seems like an irrational decision. Not to mention that he could have combined both names, maintaining the advantages of the inherited image (Twitter X). But, again with Musk, we must take into account the possibility that this risky strategy could be a success.
The truth is that the company has not been economically sustainable for a long time, even before being acquired by the South African tycoon. Since its arrival, instability and changes in the app have been the trend, often focused on monetizing the social network's services. If we add to this the appearance of a powerful alternative by Meta with Threads , the need to reinvent itself was essential.